Implementasi Strategi Pemasaran Produk Tape Ibu Yuli Dalam Meningkatkan Penjualan Ditinjau Dari Perspektif Syariah

Abstract

This study aims to analyze the implementation of the marketing strategy for Ibu Yuli’s tape (fermented cassava) product in terms of increasing sales from a Sharia perspective. A qualitative research method was employed, focusing on Ibu Yuli’s tape business located in Pecalongan Tenggir. Data were obtained through in-depth interviews with the business owner and supplemented by relevant scholarly journals. The results indicate that the marketing strategy utilized incorporates both the marketing mix and Sharia principles. The Sharia marketing strategy is reflected in the use of halal raw materials, honesty in transactions, fairness, and excellent customer service. Consequently, the strategy is not solely oriented toward increasing sales but also aims to generate barakah (divine blessing) and mutual benefit in accordance with Sharia values. This research is expected to provide valuable insights for business owners on how to boost sales through marketing practices aligned with the Sharia perspective, as endeavors grounded in the teachings of Allah SWT bring blessings to those who undertake them.