Penguatan Identitas Visual UMKM Melalui Pendampingan Branding Dan Fasilitasi Banner Usaha Di Desa Sukamaju

Abstract

This community service focuses on strengthening the visual identity of micro, small, and medium enterprises (MSMEs) through branding assistance and the provision of business banners in Sukamaju Village, Pagerageung District, Tasikmalaya Regency. The activity was conducted by Group 2 of the Thematic Community Service Program of STIE Latifah Mubarokiyah in August 2026. Initial observations identified local businesses without adequate signage to communicate their business identity. The activity employed field observation, direct visits to business owners, branding assistance, and banner provision. Visits were conducted on August 12, 2026, followed by banner distribution on August 26, 2026. Seven local businesses received banners: Brownies Podomoro, Brownies Bintang, Kerupuk Kulit RJ, Keripik Singkong Sinar Mandiri, Rempeyek, HS Snack, and Cap Bunga Mekar. The documented output was the provision of visual business identifiers. However, the source report did not provide before-and-after measurements of sales, customer recognition, or brand image; therefore, commercial impacts cannot be quantified. Time and resource constraints limited the intervention to banners rather than logos or packaging design. Follow-up assistance is needed to maintain visual consistency and develop complementary promotional media.