Penguatan Legalitas Usaha, Citra Branding UMKM, Literasi Rupiah, Dan Keselamatan Akses Jalan Desa Melalui Kuliah Kerja Nyata Tematik Di Desa Sukamaju
DOI:
https://doi.org/10.70134/jupengen.v3i4.2206Keywords:
MSMEs, business legality, branding, financial literacy, road safetyAbstract
Abstract
The Thematic Community Service Program (KKNT) implemented by Group 2 of STIE Latifah Mubarokiyah Suryalaya in Sukamaju Village, lasted for one month in August 2026 and had a real impact on the village community. This article discusses in depth several main work programs, namely UMKM Legacy which assists MSME actors in managing business legality in the form of a Business Identification Number (NIB), Improving MSME Image and Branding through Business Media Facilitation, a financial literacy seminar Love, Pride and Understand Rupiah held in collaboration with Bank Indonesia for 398 junior high school students, and Sukamaju Safe Access which maps vulnerable points and installs road reflectors. students can apply the knowledge gained in lectures into real practice in the community. This activity not only increases students' insight and experience, but also provides a real contribution in the form of increasing public awareness in terms of digital marketing, environmental cleanliness, and the importance of family health. Thus, this KKNT becomes a useful forum for service while strengthening the relationship between students and the Sukamaju Village community.
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Copyright (c) 2026 Hendi Sobari, Derina Yuliana, Muamar Aqwam Arifin, Alif Pernangga, Salsa Silvia Yuningsih, Asti Sri Rahmayati, Fauziah Nur Mazidah, Lusi Sa’adatus Solihah, Mellysha Muhapillah, Ihsan Pirdaus Mubarok, Siti Amirah Makarim, Susi Susilawati (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
