Pelatihan Pembuatan Telur Asin Berbahan Telur Ayam Dan Pemasaran Digital Bagi Umkm Di Desa Gunungsari

Abstract

This community service activity aimed to introduce salted chicken egg processing as an alternative business idea and digital marketing to the community of Gunungsari Village. The activity was conducted on 29 August 2026 and involved 56 participants, including micro, small, and medium enterprise (MSME) owners, community cadres, Family Welfare Movement (PKK) members, Women Farmers Group (KWT) members, and community representatives. A participatory approach was implemented through field observation, preliminary discussions, presentations, and practical simulations. The materials covered salted egg preparation using brine and kitchen seasonings, the introduction of WhatsApp, Facebook, TikTok, and Instagram for promotion, content concept development, and digital marketing tools. Initial findings indicated limited knowledge and skills in marketing practices responsive to technological developments. The documented outputs comprised digital marketing instruction and a salted egg processing simulation for the target groups. Results were reported descriptively; improvements in competence, commercial product feasibility, and sales cannot be established without further measurement. The activity provided a learning foundation connecting product ideas with digital promotional channels, while follow-up assistance is needed to assess their application in business.