Analisis Pengelolaan Keuangan Startup Dalam Mencapai Keberlanjutan Bisnis
DOI:
https://doi.org/10.70134/jukoni.v3i1.1244Keywords:
Startup, Financial Management, Cash Flow, Business Sustainability, Burn RateAbstract
This study aims to analyze how effective financial management plays a role in maintaining startup business sustainability amidst a volatile ecosystem. Many startups fail within the first two years due to poor cash flow management (high burn rate). The method used is descriptive qualitative, reviewing the literature and case studies of several technology startups. The results indicate that financial reporting transparency, efficient capital allocation, and diversification of funding sources are key pillars of sustainability. The study's conclusion emphasizes that startups must shift their focus from mere growth to sustainable profitability.
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Copyright (c) 2026 Melki Setiawan Zebua (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
