Sistem Informasi Manajemen Pemasaran Sebagai Strategi Peningkatan Penjualan Di Era Digital
DOI:
https://doi.org/10.70134/jukoni.v2i3.947Keywords:
Marketing Management Information Systems, Sales, Digital Strategy, Data Analysis, Modern MarketingAbstract
This research aims to analyze the role of the Marketing Management Information System (SIMP) as a strategy to increase sales in the digital era. The development of information technology has changed the traditional marketing paradigm towards a data-based model, where decision making is driven by fast and accurate information analysis. Marketing information systems play an important role in integrating the processes of collecting, processing and presenting customer data to support the formulation of effective promotional and sales strategies. Proper implementation of SIMP can help organizations understand consumer behavior, predict market trends, and optimize distribution and customer service. Thus, marketing management information systems are a key component in creating business competitiveness in the competitive digital era.
Downloads
References
Al-Samarraie, H. (2021). A Scoping Review of Digital Marketing Strategies in Emerging Markets. Journal of Business Research, 123, 489–501.
Armah, S. (2024). Konsep dan Penerapan Sistem Informasi Manajemen. Jakarta: Global Cendekia Press.
Armstrong, G., & Kotler, P. (2023). Principles of Marketing (18th ed.). Pearson Education.
Candra, D. M. (2024). Manajemen Strategik Pemasaran Digital. Bandung: Deepublish.
Chaffey, D., & Ellis-Chadwick, F. (2023). Digital Marketing: Strategy, Implementation and Practice. Pearson Education.
Davenport, T. H., & Harris, J. G. (2022). Competing on Analytics: The New Science of Winning. Harvard Business School Press.
Kannan, P. K., & Li, H. A. (2023). Digital marketing: A framework, review, and research agenda. International Journal of Research in Marketing, 40(1), 1–25.
Kotler, P., & Keller, K. L. (2023). Marketing Management (16th ed.). Pearson Education.
Laudon, K. C., & Laudon, J. P. (2022). Management Information Systems: Managing the Digital Firm. Pearson.
Maryati, S., & Siregar, M. I. (2022). Peran Teknologi Informasi dalam Pemasaran Modern. Jurnal Manajemen dan Teknologi, 8(2), 45–57.
O’Brien, J. A., & Marakas, G. M. (2021). Management Information Systems. McGraw-Hill Education.
Porter, M. E. (2022). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Sulaeman, R. (2022). Transformasi Digital dalam Sistem Pemasaran. Jakarta: Prenadamedia Group.
Tjiptono, F. (2023). Strategi Pemasaran. Yogyakarta: Andi.
Widodo, P., & Prabowo, H. (2022). Sistem Informasi Manajemen sebagai Pendukung Keputusan Bisnis. Jurnal Sistem Informasi, 14(1), 23–35.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Anggi Natasya, Muhammad Irwan Padli Nasution (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
