Integrasi Kewirausahaan Sosial Dan Teknologi Digital Dalam Membangun Model Sociotechnopreneurship Organisasi Berkelanjutan

Abstract

The rapid pace of digital technology development has opened new opportunities for organizations engaged in social entrepreneurship to expand the reach of theiar impact, streamline operational processes, and strengthen the sustainability of their ventures. This article aims to examine how the convergence of social entrepreneurship principles and digital technology utilization can shape a business model known as sociotechnopreneurship, a model of entrepreneurship that unifies social impact orientation with digital capability. The study employs a qualitative approach through case study review enriched with mixed-methods elements, drawing on relevant literature, organizational practice documentation, and common patterns observed in digital-based social entrepreneurship initiatives. The findings show that the convergence of these two elements can generate added value in the form of broader market access, improved governance transparency, operational cost efficiency, and stronger stakeholder relationships. Nevertheless, the success of this model depends heavily on institutional capacity readiness, the digital literacy of human resources, and the organization's consistency in balancing social orientation with financial sustainability. This article is expected to provide a conceptual contribution to the development of social organizations that remain adaptive to changing times while upholding social impact as their primary purpose.