Pemanfaatan Konten Edukasi Pada Media Sosial Instagram Dan Tiktok @Katanya? Sebagai Upaya Pembinaan Kosakata Bahasa Indonesia Di Era Digital

Abstract

This study aims to describe the development and use of KATANYA? educational videos as an alternative medium for promoting Indonesian vocabulary among university students. The study began with a questionnaire distributed to 44 students from various academic programs to identify their initial knowledge and understanding of Indonesian vocabulary. The survey results were used to select ten vocabulary items: jejal, tolok, pranala, nirmala, niskala, lokakarya, paradigma, diseminasi, paradoks, and resiliensi. These words were then developed into educational video materials containing definitions, narration, example sentences, and short quizzes. The content was published through Instagram Reels and TikTok in four videos, consisting of one program introduction video and three vocabulary-learning videos. Evaluation was conducted through a post-test comprising ten multiple-choice questions completed by 44 respondents. The results showed that 396 out of 440 answers were correct, representing 90%, with an average score of 90. A total of 33 respondents were classified as very good, 3 as good, 6 as adequate, and 2 as poor. These results indicate that most respondents were able to answer questions about the vocabulary introduced in the videos. Therefore, KATANYA? educational videos can serve as an alternative digital medium to support Indonesian vocabulary development among university students.